LG Electronics USA, Inc. Automation & Outbound Marketing Manager in Lincolnshire, Illinois

Automation & Outbound Marketing Manager

Location Lincolnshire, Illinois

Department (Org 2) Energy Solutions Bus Dev S20472

Job Requisition 21910



Job Function:


At LG we make products and services that make lives better, easier and happier through increased functionality and fun. Put simply, we offer the latest innovations to make “Life Good” – from home appliances, consumer electronics, vehicle components and mobile communications to business innovations in digital signage, air conditioning, solar and LED lighting. As a global leader, we strive for greatness in product leadership, market leadership and people leadership to realize our growth strategies.

Talk about a mantra. Life’s Good with LG!

We offer an environment that enables colleagues to demonstrate their capabilities, focus on their work and create value. At LG, you're encouraged to take a creative and individual approach to challenges with strong emphasis placed on performance and skill—and equal, merit-based opportunities across the board. We want our colleagues to grow with our global business. That's why we deliver sure rewards for exceptional performance and offer industry-leading benefits. Come join the team!

We are currently seeking an Automation & Outbound Marketing Manager to join our dynamic team in Lincolnshite, IL as part of the Energy BusinessTeam!

LG is seeking a talented, high-energy marketing automation and outbound marketing manager to develop and lead the strategy of LG’s Solar/Energy Business marketing automation, email and other outbound marketing programs to support the dynamic growth of the LG Solar/Energy business division. The marketing automation and outbound marketing manager will be responsible for developing integrated campaigns and programs that drive engagement, scale for the business and data-driven experiences for the solar and energy business in the US. This position will leverage marketing applications, including Pardot and Salesforce.com.. Attention to detail and an eye for quality, along with the ability to grasp and translate technical capabilities into benefits is crucial. An effective collaborator and strong team player, the marketing automation and Outbound Marketing Manager works cross-functionally with other groups including product marketing, public/media relations, marketing operations, sales and Product Management. Reporting to the Head of Marketing, the position is based in Lincolnshire, IL and offers significant opportunity for career growth.

Role & Responsibilities:

  • Drive the overall email and marketing automation strategy for LG’s Solar and Energy Business in the US

  • Work closely with the marketing stakeholders on an email and digital marketing roadmap that delivers on the strategy in all of the channels we do business

  • Develop outcome- oriented and data- driven campaigns

  • Experience auditing/monitoring performance and making optimizations and recommending improvements that will improve LG’s brand standing

  • Work closely with the marketing and sales teams to understand the customer data and relevant ‘interests’ to optimize customer segmentation and outcomes

  • Help facilitate the flow of lead generation through to the CRM (Salesforce.com); actively manage the CRM platform for marketing needs including ABM level execution

  • Troubleshoot issues and with regional email marketing resources and channel teams Meet lead generation and nurturing objectiv

  • Create audience segmentation for maximum reach and ROI

  • Perform database management, reporting and contact maintenance

  • Collaborate with global partners to ensure a coordinated effort and approach is taken with automation initiatives

  • Assess data quality and underlying architecture and subscription systems and recommend future state operating model

  • Guide, educate and collaborate with global marketing teams to ensure we maximize our investments in this space and across teams

  • Strong reporting skills to ensure that all investments are accountable to business outcomes

Job Requirements:

  • Bachelor’s degree required, preferably a degree in marketing (or business);

  • 5+ years of experience with marketing automation and CRM platforms (Pardot and Salesforce.com strong advantage)

  • Experience executing complex campaigns where email is often one component of a multi-pronged marketing strategy

  • Strong understanding of email and database marketing infrastructures & technologies

  • Proactive, self-motivated individual with the ability to work independently and manage multiple priorities.

  • Experience leading the development, testing and implementation of automated and event- triggered email programs

  • Preferred understanding of the Solar and LED Lighting markets, and B2B sales and marketing strategies

  • Must have strong communication, influencing and executional skills and desire to work in a complex and and challenging fast- paced environment;

  • Must be able to interact positively with internal stakeholders across functions and cultivate relationships within LGE US and with Headquarters teams

  • Must have strong analytical skills with extreme proficiency in Excel & PowerPoint



LG Electronics, USA Inc.; LG Mobilecomm USA, Inc., LG Mobile Research USA LLC, and Zenith Electronics LLC provides equal employment opportunity to all individuals regardless of their race, color, creed, religion, gender, age, sexual orientation, national origin, disability, veteran status, or any other characteristic protected by state, federal, or local law. Further, the Company takes affirmative action to ensure that applicants are employed and employees are treated during employment without regard to any of these characteristics.